Buyers’ bargaining power: The power of customers is low since uses a freemium model to meet their needs.

However, its competitiveness decreases the performance of new entrants in the market.

Threat of new entrants: Candy Crush appears to be threatened by emerging apps and games in the industry.A detailed analysis of the app using the tool is presented below:

Porter’s five forces can be used to analyze the performance and position of Candy Crush in the market. If you have one million dollars, would you invest in Candy Crush? Analyze ’s Candy Crush, using Porter’s Five Forces. The ultimate objective is to improve Candy Crush, introduce new features, and make it enjoyable to every player. This knowledge can be used by to engage in continuous research and development (R&D). Knowledge is the totality of information or understanding associated with Candy Crush. This understanding guides the company to make appropriate decisions such as customer satisfaction and improvement of Candy Crush. The information focusing on Candy Crush’s performance in the market can make it possible for to improve the nature of its marketing and freemium models.īusiness intelligence is appropriate for the company because it can ensure data is analyzed to present meaningful information. The collected data can then be organized to come up with adequate information for effective planning. To begin with, data can be used to monitor the number of Candy Crush players, downloads made in a day, and purchasing patterns. Why are data, information, business intelligence, and knowledge important to ? Give an example of each in relation to a customer playing Candy Crushĭata, information, business intelligence, and knowledge are important to. However, this model will only be appropriate for firms that marketing services but not physical goods. Users can also buy complete virtual products after their trial versions expire. Organizations that embrace the model can make profits since the targeted customers will be willing to make in-app purchases. The firm can go further to charge for extras after the limited time for using the service expires. That being the case, a company that uses the model finds it easier to attract and retain many customers. However, every user is enticed or compelled to pay for extras in order to complete certain levels.

For instance, the concept allows players to download apps and play games for free. The model is designed in such a way that customers are willing to pay for extras. I strongly believe that freemium business strategies can improve a company’s competitive edge. Learn More Do you agree or disagree that freemium business strategies can provide a company with a competitive advantage?

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